Sandy Toes Shop


In 2016, Crystal Richard launched East Coast Mermaid, a travel blog dedicated to coastal life in Atlantic Canada and chasing your dreams: even if that means losing sight of the shore. That same summer, she decided to order a small batch of tank tops with the East Coast Mermaid logo, thinking that only friends and family would purchase the tank tops. She says, “Next thing I knew, the first batch was sold out and strangers were messaging me asking where to get this East Coast Mermaid tank top they kept seeing online. So I ordered another batch, and another. Soon, photos of the tank tops with the hashtag #EastCoastMermaid were popping up on Instagram and I knew I had something special.”

A year later, in July 2017 Crystal founded Sandy Toes Shop Ltd., a coastal apparel brand and online shop for anyone with saltwater in their vein. That summer, she expanded our product line to include the Salty Pirate line for men and also launched her children’s line.

Sandy Toes Shop offers several apparel lines for women, men, and children including: Professional Beach Bum, Homard Bound, Salty Pirate, East Coast Mermaid, and I Washed Up Like This. She designs and create tank tops, t-shirts, sweaters and hoodies, hats, and gifts such as pins, stickers, and cards.

All of Crystal’s apparel is printed in Atlantic Canada and many of her products are made in Canada. Her cards and pins are made in Atlantic Canada in collaboration with Paper Hearts Halifax.

Crystal says she and her team are most excited to be back amongst this amazing community of makers and creatives. “We LOVE making new friends at every event we attend and being reunited with old friends. And of course, we can’t wait to taste and see all that Saltscapes has to offer!”