Rabbittown Beverage Company

Website: rabbittownbev.com

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This Fredericton, NB company calls itself “A specialty craft beverage retailer having  way too much fun.” Originally Rabbittown Coffee Co, the business was established in 2017 when founder Stefanie Loukes decided to roast her own coffee beans with a popcorn maker. At the time, she lived in a tiny apartment across from Rabbittown Park, in downtown Fredericton, New Brunswick.

That first bean-roasting experience was a bit of a disaster. However, Stef came out of it with a vision: to serve locally roasted coffee and hand-crafted iced teas out of a tiny trailer.

The decision to pivot from coffee to tea came when Stef was invited to pitch her business and its plan for expansion to a group of investors. In a decidedly last-minute effort, she chose to pitch putting her weird little iced tea drinks in a can. It was a long shot, but it turned out to be a successful one. You can check out some of her delicious cold brews at Expo!