Consumer Demographics

2019 Saltscapes Expo Consumer Profile

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59% used a discount coupon at the 2019 consumer entrance versus 50% in 2018, with Saltscapes print and digital properties identified as the largest source.

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Consumers cited their source of 2019 event info as 67% paid media, 30% word of mouth and 3% news media.

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78% were return Halifax Expo attendees and 21% were first time visitors.

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84% of 2019 consumers are Atlantic Canadian homeowners between the ages of 25-64.

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Almost 60% of consumers stated their length of stay exceeded 3-4 hours, with 92% visiting all areas of the show.

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Of the 37,213 adult attendees in 2019, Saturday was the most popular day at 44%, followed by Friday at 32% and Sunday at 24%.

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More than 91% of consumers made purchases in 2019 with local food, beverage and other retail products cited as primary purchases.

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78% stated that after attending the 2019 Saltscapes Halifax Expo they are planning up to 3 staycations and to buy more locally made/grown products this year.