Consumer Demographics

2017 Saltscapes Expo Consumer Profile

Consumer Icon Coupons

61% used a discount coupon at the 2017 consumer entrance versus 65% in 2016, with Saltscapes print and digital properties identified as the largest source.

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Consumers cited their source of 2017 event info as 57% paid media, 31% word of mouth and 12% news media.

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65% were return Halifax Expo attendees and 35% were first time visitors (53% of Halifax attendees also attended the Saltscapes Masstown event in November 2016).

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89% of 2017 consumers are Atlantic Canadian homeowners between the ages of 25-64.

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Almost 75% of consumers stated their length of stay exceeded 3-4 hours, with 92% visiting all areas of the show.

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Of the 41,403 adult attendees in 2017, Saturday was the most popular day at 45%, followed by Sunday at 29% and Friday at 26%.

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More than 86% of consumers made purchases in 2017 with local food, beverage and other retail products cited as primary purchases.

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89% stated that after attending the 2017 Saltscapes Halifax Expo they are planning up to 3 staycations and to buy more locally made/grown products this year.

2017 Consumer Satisfaction Levels

2017 Saltscapes Halifax Expo Consumer Satisfaction Levels