2017 Saltscapes Expo Consumer Profile
61% used a discount coupon at the 2017 consumer entrance versus 65% in 2016, with Saltscapes print and digital properties identified as the largest source.
Consumers cited their source of 2017 event info as 51% paid media, 32% word of mouth and 17% news media.
65% were return Halifax Expo attendees and 35% were first time visitors (53% of Halifax attendees also attended the Saltscapes Masstown event in November 2016).
84% of 2017 consumers are Atlantic Canadian homeowners between the ages of 25-64.
Almost 68% of consumers stated their length of stay exceeded 3-4 hours, with 92% visiting all areas of the show.
Of the 41,403 adult attendees in 2017, Saturday was the most popular day at 44%, followed by Sunday at 29% and Friday at 27%.
More than 85% of consumers made purchases in 2017 with local food, beverage and other retail products cited as primary purchases.
82% stated that after attending the 2017 Saltscapes Halifax Expo they are planning up to 3 Atlantic Canadian getaways per annum.